• Our Brand

Our Brand

The ProChoice® Safety Gear Brand Promise

  • Value. We deliver quality products at competitive prices.
  • Quality. We seek Australian and European safety standards wherever possible.
  • Design. All of our products have been designed for safety, comfort, performance and style.
  • No. 1 Network. ProChoice® Safety Gear is available through an extensive network of resellers throughout Australia.
  • Proudly Australian. We are a wholly Australian-owned company.

Paramount Safety Products - The name behind the brand

Paramount Safety Products was founded by the late Rob Bird in 1992 and now employs over 100 people with an extensive distribution network and has offices and distribution warehouses in Sydney, Melbourne, Brisbane, Adelaide and Perth. 



Throughout the life of Paramount Safety Products the range of safety products marketed under the ProChoice® Safety Gear name has grown rapidly to include not only the expanding range of PPE, but sunscreen, hazard and road barriers , product printing services and many more.

Representatives now service South Australia, Far North Queensland and Northern Western Australia, New Zealand and Papua New Guinea.

Obligation to our Resellers

Paramount Safety Products is a wholly Australian owned private company, which markets Personal Protective Equipment and associated safety equipment under the brand name ProChoice® Safety Gear. Since it’s establishment in 1992, Paramount Safety Products has developed an impressive inventory of safety equipment, to the stage where it is now one of Australia’s leading wholesalers of industrial and personal safety items.

The company has been very conscious of developing the ProChoice® Safety Gear brand so that it stands for quality and value. The company’s operating philosophy has been to sell only to its network of resellers, not to end users. By promoting the profile of the ProChoice® Safety Gear brand through strong packaging and merchandising material, the products will be instantly recognised as high quality products at economical prices, which will in turn benefit our resellers.

Our sales and service team is selected to provide personal, knowledgeable service to the wide spread of resellers. We encourage our team to foster personal relationships with our valued resellers and schedule regular sales visits to areas remote from our city headquarters.

A combination of personal visits and regular phone contact; an active e-newsletter service, the issue of e-brochures for new products and an ever-evolving web-site, give our customers a number of avenues to Paramount Safety Products services and ProChoice® Safety Gear product knowledge.